Verex Group, the market leader in dedicated connected services to vehicle manufacturers, has appointed Mark Aryaeenia as Group CEO to deliver the company’s new ‘Protex’ strategy and expanding portfolio of connected data services. He assumed the role on Feb 1st following 3 years as a key member of the executive team at Verex. His previous experience in managing digital and tech led organisations has been fundamental in the transformation and development of the new Group strategy.

Aryaeenia will lead the executive team and oversee the implementation of the new and enhanced connected services strategy to a growing list of UK vehicle manufacturers. The Group is now working with 13 leading vehicle brands and will be using cutting-edge data and digital capabilities to deliver the new range of vehicle manufacturer branded services to complement and expand the current range of insurance products and services.

The new connected services will deliver a more customer service orientated experience, a streamlined approach to accident management and the claims process and create added value into the branded network.  These leading tech solutions will also help automate and control claims for insurers and increase parts and repair referrals to vehicle manufacturers.

Aryaeenia commented on his new appointment, “This is an exciting time for the business as we sign exclusive service agreements with new vehicle manufacturers as well as growing our market leading solutions with existing partners in the UK to maintain and grow our market leading solutions. Our new strategy will solidify and expand these connections not just in the UK but also in new markets and I am thrilled to be leading the talented and experienced team at Verex.”

Andrew Long, MD of Verex Assistance Ltd, commented, “I am really pleased to have Mark leading the business as we extend our portfolio of services and build on the strong relationships we have with our partner vehicle manufacturers. This is an exciting time for Verex and I am looking forward to supporting Mark in his new role.”

Brian Hallett, Verex Group Chairman, added, “Mark joined our executive team 3 years ago and has played a significant role in shaping our new Protex strategy. His extensive leadership experience in digital and data led solutions has been critical in implementing our continued growth. Our new portfolio of connected services is attracting more vehicle manufacturers and I am confident that Mark will be able to build on this growth and extend our position as the market leader.”

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