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Head Office: 01923 692 000
Insurance Sales: 0800 326 5463
Claims Line: 01562 749 681
Verex Group - 730 Waterside Drive,
Aztec West, Bristol, BS32 4UE

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Digital Marketing Manager

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Verex Group is the UK’s leading provider of affinity insurance, accident management and vehicle connected services to vehicle manufacturers, their franchise dealer networks, approved repairers and their mutual customers. These programmes deliver effective long-term customer retention and increased revenue generation for our vehicle manufacturer partners and their dealers.

Job title:

Digital Marketing Manager

Location:

Head Office - Aztec West, Bristol

Role Purpose:

  • Increase lead volumes, improve conversions, optimise customer retention, and boost revenues per customer through effective marketing and eCommerce
  • Design and deliver marketing campaigns, customer journeys and eCommerce channels to improve commercial performance
  • Establish a framework to provide clear performance insight, analytics and metrics reporting & ROI tracking for all campaigns and marketing channels
  • Develop direct relationships with Verex’s Vehicle Manufacturer (VM) partners’ marketing teams and agree 12-month marketing roadmaps and multichannel campaigns which support Verex programmes

Key Responsibilities:

  • Lead the development of Verex’s digital marketing strategy and supporting digital roadmap, evaluating, and optimising the end-to-end customer experience across multiple channels and customer touch points.
  • Develop and deliver B2C campaigns across various media to drive lead volumes, improve conversions, optimise customer retention, and boost revenues per customer
  • Develop and deliver B2B campaigns to improve programme engagement from OEMs, Retailers, and other key partners
  • Develop existing and new business relationships throughout our VM partners’ marketing teams to build and deliver specific marketing roadmaps and campaigns with each OEM partner and win engagement throughout their business and Verex to support implementation
  • Project manage campaigns, from sourcing data to creation of the campaign, managing the required updates and generating marketing performance reports
  • Directly assist in the creation and enhancement of all marketing communications, both B2B and B2C copy across different channels. Liaising with the OEM partners for sign off and channel distribution
  • Provide analysis and feedback on existing online customer journeys, eCommerce channels and campaigns and assess the effectiveness of digital marketing assets
  • Create dashboards to track and measure campaign effectiveness, performance metrics, website analytics and ROI
  • Support senior leadership with preparation of client presentations
  • Manage re-brand requests from OEM Partners and ensure delivery across all marketing materials.

Role Requirements

  • Minimum of 5 years in digital marketing with demonstrated success, ideally in either the motor or insurance industries.
  • Track record of creating, designing and building digital customer journeys, successful eCommerce and lead generation campaigns using digital marketing techniques
  • A strong understanding of effective marketing strategies and tactics using current and emerging technologies
  • Experience with analytics tools (e.g. Google Analytics)
  • Clear understanding of the range and effectiveness of different types of digital marketing
  • Knowledge and capability in use of the latest marketing & CRM platforms (e.g. Salesforce Marketing Cloud)
  • Knowledge and capability in use of modern MI reporting platforms (e.g. PowerBI)
  • Up-to-date knowledge of marketing best practice and a flair for creativity

Attributes and skills required for the role

  • First-class interpersonal & communication skills
  • Strong people influencing skills
  • Excellent presentation skills
  • Ability to build external relationships across client marketing teams
  • Data savvy
  • Meticulous attention to detail
  • Ability to succeed, take on new challenges and grow with the business.
  • Willingness to develop and learn new skills
  • Good time management and organisation with the ability, focus and drive to meet goals and deadlines.
  • Up-to-date knowledge of marketing best practice and an eye for creative marketing opportunities.
  • Strong problem-solving ability, focused on solutions

 

Closing date for applications is 11th May.  

No agencies please.

As an equal opportunities employer, Verex Group is committed to the equal treatment of all current and prospective employees and does not condone discrimination on the basis of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership.

We aspire to have a diverse and inclusive workplace and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join Verex Group.